What Is Networking?
Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking often begins with a single point of common ground.
Professionals use networking to expand their circles of acquaintances, find out about job opportunities in their fields, and increase their awareness of news and trends in their fields or the greater world.
Key Takeaways
- Networking is used by professionals to widen their circles of acquaintances, find out about job opportunities, and increase their awareness of news and trends in their fields.
- Business owners may network to develop relationships with people and companies they may do business with in the future.
- Professional networking platforms provide an online location for people to engage with other professionals, join groups, post blogs, and share information.
- The coronavirus pandemic drove many professionals to network solely online rather than in person.
- Many colleges and universities provide opportunities for alumni to network with one another.
How Networking Works
People generally join networking groups based on a single common point of interest that all members share. The most obvious is a professional affiliation, such as stockbrokers. Still, some people find effective networking opportunities in a college alumni group, a church or synagogue social group, or a private club.
For professionals, the best networking opportunities may occur at trade shows, seminars, and conferences, designed to attract a large crowd of like-minded individuals. Networking helps a professional keep up with current events in the field and develops relationships that may boost future business or employment prospects. Needless to say, it also provides opportunities to help other people find jobs, make connections, and catch up on the news.
Small business owners network to develop relationships with people and companies they may do business with in the future. These connections help them establish rapport and trust among people in their own communities. Successful business networking involves regularly following up with contacts to exchange valuable information that may not be readily available outside the network.
Business owners and entrepreneurs often join their local chamber of commerce to promote their business interests and help others in their community do the same. There are many additional benefits to joining a chamber of commerce, such as receiving deals and discounts from other chamber members, having one’s business listed in the chamber directory, and the ability to influence policies related to the area’s business and economic activity.
Online Networking
Professional networking platforms such as LinkedIn provide an online location for people to engage with other professionals, join groups, post blogs, and share information. And, of course, they provide a place to post a resume that can be seen by prospective employers, to search for jobs, or to identify job candidates.
These days, a business-to-business (B2B) customer pipeline can be developed almost entirely through the use of a social networking site. Online networking forums allow professionals to demonstrate their knowledge and connect with like-minded people.
LinkedIn is the largest professional network, but there are many others. Some cater to particular subsets of people, such as Black Business Women Online. Others have a different focus, such as Meetup, which encourages its members to meet in person off-site or virtually through online video conferences.
The term computer networking refers to linking multiple devices to share information and software resources in an immediate way.
Special Considerations
Given the growing number of networking opportunities available to people looking to start or advance their careers, it’s important to take some time to explore your options before committing to a specific networking group.
While it’s tempting for a new business owner or someone looking for a dream job to join as many networks as possible, a better strategy is to target your time and efforts toward those groups that best fit your needs and interests. Many networking organizations will host a special meet and greet events that allow potential new members to attend a meeting before becoming a member.
Once you join a networking group, it’s important to become a contributing member. Rather than just using the association to further their own goals, people who use networking effectively look to offer something of value to other group members. Networking can help you identify opportunities for collaboration, strategic joint ventures, partnerships, and new areas to expand your business.
How Can I Network Efficiently?
It’s important to take some time to explore your options before committing to a specific networking group. While it’s tempting for a new business owner or someone looking for a dream job to join as many networks as possible, a better strategy is to target your time and efforts toward those groups that best fit your needs and interests.
Many networking organizations will host a special meet and greet events that allow potential new members to attend a meeting before becoming members. Once you join a networking group, it’s important to become a contributing member. Rather than just using the association to further their own goals, people who use networking effectively look to offer something of value to other group members.
Why Is Networking Useful?
Professionals use networking to expand their circles of acquaintances, find out about job opportunities in their fields, and increase their awareness of news and trends in their fields or the greater world. It helps a professional keep up with current events in the field and develops relationships that may boost future business or employment prospects.
Why Should Businesses Network?
Small business owners network to develop relationships with people and companies they may do business with in the future. These connections help them establish rapport and trust among people in their own communities. Successful business networking involves regularly following up with contacts to exchange valuable information that may not be readily available outside the network.
Business owners and entrepreneurs often join their local chamber of commerce to promote their business interests and help others in their community do the same. Networking can help you identify opportunities for collaboration, strategic joint ventures, partnerships, and new areas to expand your business.
What Is Online Networking?
Professional networking platforms such as LinkedIn provide an online location for people to engage with other professionals, join groups, post blogs, and share information. And, of course, they provide a place to post a resume that can be seen by prospective employers, to search for jobs, or to identify job candidates. These days, a business-to-business (B2B) customer pipeline can be developed almost entirely through the use of a social networking site. Online networking forums allow professionals to demonstrate their knowledge and connect with like-minded people.
